The Job Creation and Micro, Small, and Medium Enterprises, MSMEs, Secretariat has partnered with Innocent Idibia, popularly known as 2Baba, to promote the MSMEs sector.
Cyber Reporters reports that this partnership was formalized in Abuja, with 2Baba and Tola Adekunle-Johnson, Senior Special Assistant to the President on Job Creation and MSMEs, signing the agreement.
According to Adekunle-Johnson, as brand ambassador, 2Baba will advance initiatives under the National MSMEs Awards, focusing on Expanded National MSMEs Clinics, Shared Hubs for MSMEs, and job creation activities.
Adekunle-Johnson believes 2Baba’s influence will encourage public engagement in these programs, fostering job opportunities and supporting small businesses.
He said:
“We thought of how best we can sustain the momentum of creating jobs and promoting all the activities of the MSMES, awards, hubs, and the single-digit loan.
“And in trying to consistently promote this, we looked at areas that are of interest to some of our target audience, and you will agree with me it is the entertainment or creative industry.
“Today we are unveiling who I regard as an icon, a legend in the game, he has been consistent with his craft and a very creative man in the person of Mr. Innocent Idibia (Tuface).
“This partnership with Tuface will help galvanise private sector support for public sector initiatives aimed at creating jobs and supporting businesses.”
2Baba expressed gratitude to President Tinubu’s administration for focusing on youth and small businesses, pledging to raise awareness about MSMEs among young Nigerians.
“I appreciate the vote of confidence, I appreciate the kind words, for me I’m excited about this. It is a very good move in a good direction.
“Most of our youths today, there are so many things going that they can easily be deviated from following the right positive trajectory of life.
But with this, people might even under estimates the power and value that this will bring to both the individuals, their communities and the country as a whole.
“So, for me I really commend this initiative, I commend the show of concern and show of support from the government towards young people, small businesses,” 2Baba remarked.
Deputy Director of NAFDAC, Sarah Ajayi, highlighted entertainment’s role in engaging youth, noting 2Baba’s influence will help reach the younger demographic.
This partnership aims to galvanize private sector support for public sector initiatives, creating jobs and supporting businesses, aligning with the government’s commitment to economic diversification.
