As part of its 12th anniversary celebrations, leading digital communications agency, Playhouse Communication Limited, has launched a digital creative economy initiative named “The StoryStoryHub”.
The initiative, which celebrates the growing contributions of the digital creative industry to the nation’s economy, is part of its corporate citizenship and in appreciation of the nation, clients, and industry that have enabled Playhouse’s success stories these past twelve years.
In communicating the digital creative industry’s radical impact on society, “The “StoryStoryHub” features the stories of the businesses and individuals who are consistently building the nation’s gross domestic product (GDP) both at the micro and macro levels.
Mr. Tolu Onile-Ere, Playhouse’s MD/CEO, said: “Our work in the past 12 years with multinationals, emerging corporates, as well as small and medium scale enterprises (SMEs) validate our corporate conviction that digital marketing communications will aid our national renaissance.
In other words, service industries such as the creative economy and digital specifically, are low-hanging ‘game changers’ for sustainable economic growth and youth employment.
“The StoryStoryHub”, draws from our ‘Tales by Moonlight’ experiences, where grandma shared age-old wisdom through folktales. It undergirds a central motivation for this initiative – ‘our solutions are within us’.
“The Digital creative economy is a key part of Nigeria’s economy and the country’s future, and we are keen to showcase the stories of the businesses and individuals using digital to reach new audiences and grow their businesses.
Through this initiative, they will share their stories of what they do, and the positive impact it has had on their lives and those of the people around them. This will, hopefully, inspire the next generation of industrialists in the Digital creative economy.”
In recognition of its pioneering role in the Digital Marketing industry, Playhouse Communication Limited has won multiple awards including Marketing Edge Awards’ Digital Agency of the Year in 2019, 2021, 2022, and 2023. Its CEO, Mr. Jokotolu Onile-Ere was last year adjudged as the Digital Marketing Personality of the Decade.
