Nigerian music producer and singer, Pheelz voiced his concern over Nigerian artists’ declining passion and love for music.
Pheelz expressed his dissatisfaction with the present generation of musicians. He emphasised the growing emphasis on commercial success and celebrity, often at the expense of creativity and creative fulfilment.
Pheelz asserted on The Dadaboy Show with media personality Ehiz that Nigerian musicians are now more focused on the lucrative music industry than the art form itself.
He claimed that all Nigerian manufacturers, business owners, and artists are the same.
He emphasised that only exceptional music will last, and he warned against the transience of marketing approaches.
Pheelz said: “We [Nigerian artists] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
Pheelz hopes to inspire a revival of genuine passion for music and encourage artists to prioritize creativity and innovation over merely chasing popularity.
