The International Basketball Federation, FIBA is thrilled to be announcing a new agreement with 1xBet, who has been designated as the Federation’s exclusive Global Betting Partner until December 2027.
During the three-year collaboration, 1xBet will use basketball’s global reach and growth to boost its brand visibility by sponsoring all FIBA National Team Competitions, including basketball and 3×3 basketball.
1xBet, a global betting industry leader and established sponsor of premier sports organizations, has entered into a partnership with FIBA that symbolizes both companies’ devotion to our sport. The arrangement includes all major senior FIBA National Team competitions for both men and women, with 1xBet having exclusive rights in the Sports Betting and Online Betting categories.
In addition to its primary rights under the Global Partner package, 1xBet will offer a Game Predictor for worldwide fan interaction and a digital presence on FIBA’s platforms. Both sides also hope to include digital advertising into important FIBA tournaments, which will allow 1xBet to investigate a wide range of prospects in niche markets across the globe.
FIBA is evaluating a number of cutting-edge solutions that will complement 1xBet’s business ambitions and present 1xBet and its global partners with new chances. FIBA places a high premium on preserving basketball’s integrity, making concerted efforts to inform basketball stakeholders and vigorously prosecute violations of the game’s rules.
Through this cooperation, 1xBet contributes financially to FIBA’s efforts to combat match-manipulation and illegal basketball betting, with the goal of preserving the sport’s integrity globally.
